Who We Are
Founded in 1986, Schmidt is a market research firm that provides data-driven insights to help you make informed decisions. Through our quantitative and qualitative research services, coupled with our advanced data analytics, we serve a nationwide client base in both business-to-business and consumer markets.
Our project team consists of professional researchers, most of whom have been with Schmidt for nearly 10 years or longer. We pride ourselves on the diverse backgrounds, educational experiences, and perspectives that each of us bring to the table. Most of Schmidt’s senior project team members have held marketing and management positions in the businesses and industries we represent. This experience enables us to apply our business acumen and knowledge to provide solutions to your most pressing business challenges.
At Schmidt, we focus on building strong client relationships. As a mid-sized firm, we are able to apply a personal touch to each client relationship. From start to finish, and across subsequent research projects, you will work with the same project team. Team members will use their collective knowledge of your business to build on insights within and across all research projects.
This consistency allows us to acquire an understanding of your business and its challenges, and design research accordingly. We use thorough sampling and data collection processes, and then apply the appropriate analytical tools to ensure the integrity of data and results. In the end, we work with you to ensure that project findings are actionable.
At Schmidt, the relationship doesn’t stop when the project ends. We partner with clients to provide ongoing advice and guidance outside of specific research projects and are committed to your success.