Gina Garofalo, Qualitative Research and Marketing Director

Schmidt_Consultants-6495MadiaPhoto_214x300Since 2003, Gina has held dual roles at Schmidt, directing the firm’s marketing efforts, along with managing and moderating Schmidt’s qualitative projects. Her qualitative experience includes in-depth interviews and online bulletin board focus groups. Gina specializes in projects with complex subject matter, including wealth management, corporate banking, treasury management, small business banking, investor relations, and non-profit planned giving. Much of her work involves interviews with high-value and C-level respondents.

Gina has over 20 years experience in marketing management including strategy, brand management, communications, and business development for both for-profit and non-profit organizations including PNC Financial Services and Pittsburgh Mercy Health System (now UPMC Mercy).

Gina has a B.A. in criminology from Indiana University of Pennsylvania and a MEd in counseling psychology from the University of Pittsburgh. Gina has completed courses in qualitative interviewing and qualitative analysis and reporting from the RIVA Training Institute. She is a member of the Association for Financial Professionals.

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Schmidt Market Research, Inc.
405 McKnight Park Drive
Pittsburgh, PA 15237-6502
Phone: 412.367.1226
Fax: 412.367.9316