(Ms.) Marty Federowicz joined Schmidt Market Research in 1998 and has directed customer research projects for clients in a variety of industries including financial services, electric and gas utilities, technology companies and educational institutions. Her areas of focus include customer satisfaction and loyalty, market segmentation, and new product/new market assessment.
Marty oversees the use of quantitative analysis techniques for Schmidt, ensuring that the most appropriate and up-to-date techniques are used and developing new techniques as needed.
With an MBA from the Joseph M. Katz Graduate School of Business at the University of Pittsburgh and an undergraduate degree in psychology from Lehigh University, Marty is able to apply knowledge from both the hard and soft sciences to her work as a marketing researcher.
Prior to joining Schmidt, Marty worked as an independent research consultant, working primarily with non-profits. Her early professional career positions included various marketing and business development positions at the Westinghouse Electric Corporation.
Marty is a member of the Marketing Research Association, through which she has held a Professional Researcher Certification since 2005.