Ruth Hochendoner has been a senior analyst and statistician at Schmidt Market Research since 2000. She has substantial experience related to customer satisfaction, loyalty models, key driver analysis, and market segmentation for financial services, industrial, and consumer markets.
With an MBA from the Joseph M. Katz Graduate School of Business at the University of Pittsburgh and a B.S. in mathematics from Carnegie Mellon University, Ruth draws on her understanding of business concepts and quantitative methods to address the clients’ marketing research objectives. She has applied research expertise to many projects using a wide range of multivariate data techniques including regression, discriminant, factor, cluster, CHAID and MaxDiff analyses.
Prior to joining Schmidt, Ruth was market research manager at Mellon Bank (now BNYMellon); she also held positions in market planning and competitive intelligence for both corporate and retail banking. Prior to her time at Mellon, Ruth was project director at Management Science Associates, where she applied her quantitative skills for many consumer packaged goods clients. At MSA, Ruth utilized consumer panel and other industry data sources to conduct studies of price elasticity, sales and market forecasting, market segmentation, and brand perception.