Rather than focusing on narrow market niches, Schmidt specializes in creating studies that are customized to each new scenario we encounter – whether in an industry that we have worked before or in a totally new environment.
We start by taking the time to learn your industry and business, then apply our knowledge of research techniques to design thorough and actionable research. Then we use best practices, gleaned from our cross-industry experiences, in order to analyze and report the data in ways that reveal deep and meaningful insights.
Schmidt’s market research experience represents a diverse set of industries, with work that encompasses both business-to-business and consumer projects.
Schmidt has worked with many of the top industry providers and has a depth of expertise in many financial service business lines.
Our experience in the retail channel gives us a strong understanding of the challenges facing both retailers and manufacturers.
From its inception, Schmidt developed a niche in conducting market research for technology-based industries including nuclear energy, automation technologies, defense, industrial chemicals, process controls and semiconductors.
Because of our customized approach to research, Schmidt is able to work successfully in a variety of business-to-business and consumer industries.