The retail and consumer goods industry is faced with more competition – and a quicker pace of product development – than ever before. Competition comes from both brick-and-mortar and online channels, so organizations are continuously challenged to remain relevant and deliver on their brand promises.
Schmidt’s experience in the retail channel gives us a strong understanding of the challenges facing both retailers and manufacturers. We have helped businesses better understand the implications of research for a wide variety of topics, including advertising effectiveness, new product development, channel selection, purchase decisions, satisfaction and more. We use a variety of research methodologies that can meet diverse needs, ranging from fast and flexible reporting for a high volume of small projects, to deep-dive and long-term tracking studies.
Schmidt has specific experience with retailers and product companies in several different areas:
- Loyalty Programs
- Social Expression
- Sporting Goods
- Store-in-Store Services