Qualitative Research Director
Gina has an affinity for finding out what makes people tick and the education to connect that insight to their behavior. She loves using this skill to turn customer stories into solutions for her clients. Gina specializes in projects with complex subject matter, including wealth management, corporate banking, treasury management, small business banking, investor relations, and nonprofit planned giving. She is often called on to interview high-value and C-suite respondents.
Gina holds a Masters degree in Psychology and has over 20 years of experience in marketing management including strategy, brand management, communications and business development in for-profit and nonprofit organizations including PNC Financial Services and Pittsburgh Mercy Health System (now UPMC Mercy).