Qualitative Market Research

Schmidt’s qualitative research supports both business-to-business and consumer studies. Our qualitative experts are experienced in both in-depth interviews and online qualitative studies.57283921focus group202X150

Our interviewers specialize in projects with complex subject matter, processes, and decision-making. Our interviewers are skilled at working with high-value and C-level respondents, providing the professional approach required to engage these respondent groups.

Examples of Schmidt’s qualitative research studies include:

  • Advertising concept testing
  • Product concept testing
  • Value proposition testing
  • Lost proposals/bids debriefing
  • Process mapping (including gaps, barriers)
  • Deep-dive on business-to-business relationships
  • Competitive insights
  • Content support for marketing whitepapers

Contact Us

Schmidt Market Research, Inc.
405 McKnight Park Drive
Pittsburgh, PA 15237-6502
Phone: 412.367.1226
Fax: 412.367.9316