Schmidt’s qualitative research supports both business-to-business and consumer studies. Our qualitative experts are experienced in both in-depth interviews and online qualitative studies.
Our interviewers specialize in projects with complex subject matter, processes, and decision-making. Our interviewers are skilled at working with high-value and C-level respondents, providing the professional approach required to engage these respondent groups.
Examples of Schmidt’s qualitative research studies include:
- Advertising concept testing
- Product concept testing
- Value proposition testing
- Lost proposals/bids debriefing
- Process mapping (including gaps, barriers)
- Deep-dive on business-to-business relationships
- Competitive insights
- Content support for marketing whitepapers