Schmidt takes a multi-tiered approach to data collection for secondary research and competitive intelligence studies. At the onset of the study, Schmidt takes the time to clearly understand your objectives, as these will both shape the research design as well as determine the specific information to be collected.
Schmidt pulls from a variety of information sources including both public domain and client-supplied information. Many times we supplement this secondary information with in-depth interviews of key clients, employees, or industry experts.
Using its business acumen, Schmidt transforms the raw data into actionable insights by suggesting likely future actions of the competitor and key considerations for clients to keep their competitive edge. Schmidt targets the insights specifically to address key areas including product development, channel management, marketing strategy, messaging, sales and pricing strategy.