Prioritizing Product Enhancements

Case Study



Our client had determined that a number of products were in need of updating to ensure they continued to meet changing client needs. Due to limited capital dollars, however, the client was unable to update all products in this fiscal year and wanted to understand which updates should be priorities.


Schmidt completed an in-depth study to gain insights on the current use, perceived value and projected adoption of the new product enhancement over the near term (next 18 months).


We provided our client with objective and measurable data that enabled it to focus capital expenditures on product enhancements that had the most impact on sales revenues.

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Schmidt Market Research, Inc.
405 McKnight Park Drive
Pittsburgh, PA 15237-6502
Phone: 412.367.1226
Fax: 412.367.9316