What We Do
Customized Approaches Deliver Actionable Insights
You're facing brand altering decisions. It's daunting. We understand. You need someone to help you navigate from problem to innovative solution. Someone to keep you on track and on time. Someone you can trust to deliver insights. We don't take that lightly which is why our principles are anything but standard:
We believe data should be more than usable, it should be motivational. That philosophy drives us to deliver data-driven insights using precise methodology designed to answer your most pressing business questions. Quantitative projects give us the opportunity to dig into data, apply our experience and provide insight. We do this by combining a collaborative questionnaire design with in-depth data collection and customized reporting to produce a story that drives action.
Qualitative research is the hands-on part of our job. It's a chance to get to know your customers and find out what they love, like or hate and generally what’s on their mind that impacts your business. We do this through focus groups, interviews, retail shop-alongs and online formats like discussion boards. The effectiveness of these methods lies in our researchers’ ability to understand human behavior. They use their deep understanding of motivations, perceptions and attitudes to connect opinions to behavior in a way that delivers high-value, actionable feedback straight from your customers.
Long-term research is great, essential even, but sometimes a problem drops in your lap that just can't wait. When quick, informed decisions are a must, we call in our Insight Communities team. These specialists help you develop an ongoing conversation with an engaged community of your own customers. This relationship gives you the speed and flexibility to get quality feedback in time to make meaningful decisions in evolving situations.
It may seem like a straightforward job, but the reality is that telephone interviewing is one of the most complex services we provide. There's an art to getting someone to tell you his/her fundamental beliefs and motivations without it feeling like an interrogation. When we contact customers on your behalf, we represent your voice, speaking to people whose perception of you is something you value. That’s why we carefully select our interviewers for their professional demeanor, as well as their ability to elicit candid, insightful input from the people on the other end of the line. On average, our interviewers have been with us for more than 7 years. So, whether you need to coax unspoken concerns from CEOs or implement a strategic survey, we always have the right interviewer for the job.