Why Schmidt


Over the last 30 years, we've consciously built a not-too-big, not-too-small research firm. Why mid-size? It means we're small enough to care about you personally and big enough to deliver a blend of specialists who understand your business and have the tools and knowledge you need to accomplish your goals. We believe it's the perfect balance of service and experience.

You need someone to help you navigate from business problem to innovative solution. Someone you can trust to deliver measurable insights. We don't take that lightly, which is why our principles are anything but standard:

  • Industry Expertise

    Your success relies on us being experts in market research and your business.  We put in the time to learn the ins and outs so we can turn data into actionable results. Furthermore, you'll receive ongoing advice and guidance outside of specific projects.

  • Customized Research

    You won't find a boilerplate document in our system. Benefit from our highly customizeable research approach and reporting where you choose the information you want and how it's presented.

  • Flexibility

    When your needs change, so does your research design. Our size and experience mean we easily change course to deliver the most impactful insights possible.

  • Senior-level Expertise

    You'll be partnered with a senior team member to oversee every step of your project from planning through presentation of results. You'll retain the same team across multiple projects.

  • Client Experience

    Our goal is to make things easier for you by eliminating tasks, answering questions and doing it all in a efficient, positive and friendly manner.

  • Nuclear-Grade Quality

    You only receive results that have been checked, rechecked and checked again. Perfection is our expectation.

  • Integrity

    On the rare occasion when we miss the mark, we own it and make things right.