Your Business Challenges

78530629marketing106X150In the face of intense competition, marketers are challenged to ensure that they remain competitive in an ever-changing marketplace, but also that they make certain their efforts add value to the sales organization. Knowing where you stand with current and prospective customers is essential to growing the business.

The benefits of a well-defined marketing strategy cannot be underestimated. Market research can provide you with insights needed to allow you to make fact-based decisions in regards to each of the following:

Guide Marketing Strategy

To be effective, marketing strategies must be based on an accurate understanding of your target market, customer needs and expectations. Competitive factors, including brand image and awareness, must also be considered.

Support Sales Effectiveness

Market research can provide you with a better understanding of the effectiveness of your sales channels, strategies, and marketing messages.

Enhance Products, Channels, and Service Delivery

Having the right products, service, and delivery channels are key to customers choosing your product over a competitors.

Cultivate Relationships & Strengthen Advocacy

Strong customer satisfaction, loyalty and advocacy are keys to developing privileged and profitable customer relationships.

 


Contact Us

Schmidt Market Research, Inc.
405 McKnight Park Drive
Pittsburgh, PA 15237-6502
Phone: 412.367.1226
Fax: 412.367.9316