Having the right products, effective service and delivery channels is key to customers choosing your product over a competitors. Providing good service and responsiveness can be a deciding factor in customer decision-making. Schmidt’s market research can provide you with an objective assessment of your product set and your ability to deliver on the implementation and ongoing support.
- Are customers aware of my full product set?
- Do products meet customer needs?
- How do customers perceive the product implementation process?
- What are my product gaps?
- Why are customers purchasing from competitors? Why not us?
- How effective is our new customer onboarding process? What are we doing well? Where do we fall short?
Examples of Schmidt research studies:
- Merger Onboarding/Conversion
- New Customer Onboarding
- Problem Resolution Effectiveness
- Product Implementation Assessment