Guide Marketing Strategy

99682876GuideMarket200X137To be effective, marketing strategies must be based on an accurate understanding of the target market, customer needs and expectations. Competitive factors, including brand image and awareness, must also be considered.

  • What is the size of the market?
  • Who are my key customer segments?
  • What are their unmet needs, preferences, and expectations?
  • Who are my competitors? What are their strengths and weaknesses?
  • What is my market position relative to competitors?
  • What is my brand image?
  • What do customers perceive is my value proposition?
  • Are we delivering on the value proposition?

Examples of Schmidt research studies:

  • Advertising Concept Testing
  • Advertising Effectiveness Tracking
  • Brand Assessment & Tracking
  • Communications Effectiveness
  • Competitive Analysis
  • Market Segmentation
  • Market Opportunity Assessment
  • Market Share Analysis
  • Value Proposition Assessment

Contact Us

Schmidt Market Research, Inc.
405 McKnight Park Drive
Pittsburgh, PA 15237-6502
Phone: 412.367.1226
Fax: 412.367.9316