Business Objective

• A healthcare client was looking for a single-source recruiting solution that could support the qualitative and UX research they were currently conducting with both consumers and clinicians.

The Challenge

• While recruiting qualified participants was the primary focus, there were a number of other tasks associated with the recruiting process that placed an additional burden on the client’s research staff:
• Technology use/testing
• Working with multiple recruiting providers
• Last-minute participant cancellations
• Tight schedules associated with fast-tracked research and UX needs

Our Approach

• Schmidt was engaged as a partner to support the client’s research team on an ongoing basis with a broad range of recruiting services:
  • Recruiting participants from external panels, client and member lists.
  • Developing recruiting screeners and taking the additional steps to ensure the right participants were chosen for the study through re-screening and articulation by phone.
  • Replacing participants when last-minute cancellations occur, ensuring a full recruit.
  • Providing technology support to participants prior to and during the research sessions.

Business Objective

• During a Special Enrollment Period (SEP), a health insurance client had the opportunity to enroll qualified new members that were ACA-eligible.
• In particular, the health insurer was interested in better understanding potential members who were exiting a group or commercial coverage plan.

The Challenge

• The health insurer did not have a strong understanding of the journey and pain points endured by consumers seeking ACA coverage.
• By learning more, the company would be able to better target their messaging, optimize marketing tactics and ultimately improve conversion.

Our Approach

• Schmidt took a qualitative approach. Recruiting from a client-supplied list, the team conducted virtual in-depth interviews with a target audience of health care decision-makers who had enrolled in an ACA plan via SEP within the past year or were currently shopping for an ACA plan.
• A member of the Schmidt team with deep healthcare insurance and industry experience was utilized to moderate the interviews.