RETAIL & HOSPITALITY

We have extensive experience working on the client side in retail and hospitality to leverage our knowledge in solving your business questions. And we are based in Pittsburgh where we have awesome sports teams and fans and Schmidt is proud to be partnering with local sports teams and taking their fans understanding and insights to the next level.

Examples of our work –

  • Loyalty program benefits and costs optimization conjoint
  • Shopping journey experience mapping
  • Store format assessment and optimization
  • Lost shopper analysis
  • Mobile app design research
  • Pickup / delivery services design

Examples of our work –

  • Competitor attrition assessment done at store, category, and brand level
  • Hard discounters’ immersions and early adopters profiling
  • Shoppers emotional loyalty assessment

Examples of our work –

  • Segmentation of sport fans based on their motivations to attend a game
  • Deep insight into shopper segments shopping behavior and motivations in store
  • Convenience store eating occasion segmentation

Examples of our work –

  • Brand perceptions assessment and tracking
  • Brand equity health
  • Emotional Connection Proprietary Measure and Impact on Business Outcomes
  • Corporate reputation
  • Customer segmentation based on store affinity

Examples of our work –

  • Brand health assessment
  • Brand awareness/perceptions in legacy and new markets
  • Unfavorable perceptions among non-customers
  • Market position differentiation
  • Rewards program optimization
  • Message, benefit, and claim test

Examples of our work –

  • Early needs discovery and concepting
  • Concept creation and fine-tuning
  • Concept test
  • Product features need assessment
  • Product taste test
  • Product rollout tracking studies
  • In-home usage test