Improved Customer Experience for Professional Sports Team
Example of Qualitative and Quantitative Market Research Client Challenge: A sports team sought to improve fan experience at the game in order to increase attendance. They needed to know...Read more
Mobile Ordering for Convenience Store
Example of Qualitative and Quantitative Market Research Client Challenge: A convenience store wanted to improve the mobile ordering experience to drive revenue growth coming from mobile orders. What occasions are...Read more
Generational Wealth Planning
Example of Qualitative Market Research Client Challenge: This financial services company wanted to design wealth planning solutions for Millennials. Understand the wealth planning needs in the Next Gen segment. Assess...Read more
Redesigning the Customer Utility Bill
Example of Qualitative Market Research Client Challenge: The utility company client sought to include the voice of the customer into the new bill redesign. To what extent do customers use...Read more