MARKET RESEARCH FOR RETAIL & HOSPITALITY

We have extensive experience delivering customized market research for hospitality and retail clients that addresses your needs and challenges. Our practice started in 2012, and we have completed 70+ projects in hospitality and 300+ in retail.

Schmidt is proud to partner with sports team venues, airport and transportation authorities, entertainment parks and attractions, tourist organizations, casino properties, national and regional retailers, and convenience stores to deliver business growth insights and recommendations.

At Schmidt, we are deeply passionate about the work we do. Some of the projects that are particularly close to our hearts include:

  • Identifying the most profitable customer segments for sports venues to support the growth revenue goals of our client
  • Partnering with a national attraction to define customer segments based on motivations and needs to inform communication strategy
  • Journey mapping for an airport client to uncover unmet needs and opportunities for additional services offered at each step, from leaving home to arriving at the gate
  • Assessing brand health for a national entertainment park – identifying opportunities for enhancing familiarity and a distinct positioning for the brand
  • Informing loyalty program pricing and benefit tiers for a national online luxury retailer
  • Measuring and prioritizing brick-and-mortar customer experience drivers to increase repeat store visits
  • Assessing brand equity and appeal of advertising messages to guide the development of business-building advertising campaigns for major league sports team

Examples of our work

  • Loyalty program benefits and costs optimization through conjoint analysis
  • Shopping journey experience mapping
  • Store format assessment and optimization
  • Lost shopper analysis
  • Mobile app design research
  • Pickup & delivery services design
  • Competitor attrition assessment conducted at the store, category, and brand levels
  • Hard discounters’ immersions and early adopters profiling
  • Shoppers emotional loyalty assessment
  • Segmentation of sports fans based on their motivations to attend a game
  • Segmentation of tourists to national attractions and destinations based on interest of activities and entertainment type offered by each venue in the region
  • Deep insight into shopper segments’ shopping behavior and motivations for store
  • Convenience store eating occasion segmentation
  • Brand equity health
  • Corporate reputation drivers
  • Brand health assessment
  • Brand awareness/perceptions in legacy and new markets
  • Unfavorable perceptions among non-customers
  • Market position differentiation
  • Rewards program optimization
  • Message, benefit, and claim test
  • Early needs discovery and concepting
  • Concept creation and fine-tuning
  • Concept test
  • Product features need assessment
  • Product taste test
  • Product rollout tracking studies
  • In-home usage test
Nelly Bentz Senior Research Director | Schmidt Market Research

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Email Nelly Bentz
Retail & Hospitality Industry Lead

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