MARKET RESEARCH FOR RETAIL & HOSPITALITY
We have extensive experience delivering customized market research for hospitality and retail clients that addresses your needs and challenges. Our practice started in 2012, and we have completed 70+ projects in hospitality and 300+ in retail.
Schmidt is proud to partner with sports team venues, airport and transportation authorities, entertainment parks and attractions, tourist organizations, casino properties, national and regional retailers, and convenience stores to deliver business growth insights and recommendations.
At Schmidt, we are deeply passionate about the work we do. Some of the projects that are particularly close to our hearts include:
- Identifying the most profitable customer segments for sports venues to support the growth revenue goals of our client
- Partnering with a national attraction to define customer segments based on motivations and needs to inform communication strategy
- Journey mapping for an airport client to uncover unmet needs and opportunities for additional services offered at each step, from leaving home to arriving at the gate
- Assessing brand health for a national entertainment park – identifying opportunities for enhancing familiarity and a distinct positioning for the brand
- Informing loyalty program pricing and benefit tiers for a national online luxury retailer
- Measuring and prioritizing brick-and-mortar customer experience drivers to increase repeat store visits
- Assessing brand equity and appeal of advertising messages to guide the development of business-building advertising campaigns for major league sports team
Examples of our work
Ready to elevate your business?
Get started today!
Email Nelly Bentz
Retail & Hospitality Industry Lead
Or submit a request to learn more.