Qualitative Market Research Solutions
Qualitative market research is the hands-on part of our job. We have a qualitative practice and offer traditional focus groups, individual interviews, retail shop-alongs, ethnographies, and in-context observations. We also offer online (desktop or mobile) qualitative research solutions like discussion boards, video analysis, and real-time sessions where we deploy qualitative and quantitative techniques, and also qualitative chats leveraging texting research tools.
The effectiveness of these methods lies in our researchers’ ability to understand human behavior, motivations, perceptions, and attitudes, and summarize it in actionable insights that can fuel business growth.