HEALTH CARE RESEARCH SERVICES

Today, more than ever, health plan companies and health care providers must demonstrate that they understand and prioritize the customer experience by providing personalized products and services and enhanced omnichannel interactions.

The Schmidt Market Research team has become a valued partner for health care industry clients looking to obtain high-quality feedback and insights from the patients, health plan members, and clinicians they serve. Our approach is collaborative – we blend the unique needs of each client with our own deep industry knowledge to create customized research solutions that deliver impactful and actionable insights. We have a wide breadth of research experience that has supported clients in everything from developing new service offerings and digital customer experiences to launching branded communications that connect with customer needs, optimizing customer experiences, and helping them understand the drivers of customer choice.

At the forefront of our work is a consistent drive to be an exceptional research partner. We listen. We ask questions. We provide guidance. We lead the process. You gain valuable knowledge and insight into your business, your customers, and your industry.

Some of the projects that are particularly close to our hearts include:

• Creating member experience journeys to help a health plan company identify the friction points with the highest potential to improve retention

• Capturing awareness and perceptions of marketing communications during open enrollment for a health plan company

• Assessing the appeal of new health plan benefits and the pricing points that will lead to maximum enrollment.

• Evaluating the experience of trauma patients to support a hospital’s goal of becoming the region’s leading trauma care provider.

• Using existing transactional data, wellness needs, and customer motivations to help a health care system define customer segments.

• Conducting continuous recruiting for a regional health plan company to support the research efforts of their internal UX team.

Understanding the value of  enhanced customer engagement and trust, pharmacies are increasingly adopting a patient-centric approach that includes personalized services such as medicine home delivery, daily medication management at home, on-premise laboratory services, specialty pharmacy services, and online consultations to name a few.

The Schmidt Market Research team has become a valued partner for clients in the Pharmacy industry who are looking to obtain high-quality feedback and insights from both customers and prescribers. Beyond the pharmacy itself, we help pharmacy software companies understand the needs of their pharmacy clients as they work to enhance and develop trade and enterprise software systems.

Our approach is collaborative – we blend the unique needs of each client with our own deep industry knowledge to create customized research solutions that deliver impactful and actionable insights. We have a wide breadth of research experience that has supported pharmacy clients in everything from measuring customer satisfaction levels of patients and prescribers, and identifying high impact drivers to improving those satisfaction scores and understanding preferred prescription delivery methods. We’ve also helped pharmacy clients understand and compare their strengths and opportunities against competitors to inform the evolution of their value proposition and core offerings.

At the forefront of our work is a consistent drive to be an exceptional research partner. We listen. We ask questions. We provide guidance. We lead the process. You gain valuable knowledge and insight into your business, your customers, and your industry.

Some of the projects that are particularly close to our hearts include:

• Capturing awareness and perceptions of core players in the pharmacy market among prescribers and patients

• Evaluating the experience of specialty prescription patients and their influence on pharmacy selection

• Creating buyer personas for pharmacy software clients

• Assessing customer satisfaction with the specialty Rx script service provided by a grocery retail pharmacy