Health care is rapidly evolving — and obtaining high-quality feedback and insights from patients, clinicians, and health plan members has become a high priority for existing leaders and new entries to the industry. We support our client partners with health care market research insights to develop motivating communications, inform new service offerings and digital features, and ultimately improve experiences and grow their business.

At Schmidt, we work with both payors and providers to scope, execute, analyze, and report actionable research by leveraging the following methodologies:

  • Recruiting services – we recruit the participants (plan members, clinicians, patients). We can recruit from your list or from our established network of leading US health care sample providers.
  • Full-service qualitative projects from recruiting, to moderating, analysis, and reporting.
  • Online quantitative projects (with plan members, clinicians, and patients) where we recruit participants, design and deploy the survey, analyze and report the insights.
  • Telephone surveys leveraging our in-house interviewing team who are specially trained to engage respondents who may be difficult to reach online.

All our researchers are HIPAA trained. Our SOC 2 Certification ensures that Schmidt’s process, people, and technology meet all compliance, privacy, and data exchange protocols required in every aspect of health care research.

Some of the recent strategic research questions we’ve partnered on include:

  • What is the customer purchase journey of ACA, Medicare Advantage, and Children’s Health Insurance Program (CHIP) eligible members?
  • How do members shop for health insurance and how are they being influenced during the actual enrollment period?
  • What are the most impactful benefits impacting provider and payor selection of health insurance plans?
  • How can we enhance the hospital experience based on in-depth conversations with patients?
  • What is the level of Specialty Rx satisfaction with services delivered, for both patients and provider?