Maritza Mercader-Hughes
Senior Research Director

Over 30 years of market research experience

  • Leads the qualitative research practice at Schmidt
  • Former Senior Vice President at PNC Bank; led and/or supported research for all financial service business lines

Specialized Expertise

  • Brand positioning and messaging
  • Retail transformation
  • Product pricing
  • Bringing new products and services to market
  • Integration research ‒ internal and external
  • Research design for qualitative and quantitative projects, CX, VOC programs, and Agile projects

Education

  • B.S. Accounting and Business Administration, La Roche University
  • Burke Institute Marketing Research Training

Maritza Mercader-Hughes

Senior Research Director

Over 30 years of market research experience

  • Leads the qualitative research practice at Schmidt
  • Former Senior Vice President at PNC Bank; led and/or supported research for all financial service business lines

Specialized Expertise

  • Brand positioning and messaging
  • Retail transformation
  • Product pricing
  • Bringing new products and services to market
  • Integration research ‒ internal and external
  • Research design for qualitative and quantitative projects, CX, VOC programs, and Agile projects

Education

  • B.S. Accounting and Business Administration, La Roche University
  • Burke Institute Marketing Research Training