Nelly Bentz
Senior Research Director

Over 20 years of market research experience

  • Leads the Insight Community practice at Schmidt
  • Led research teams for Kraft Heinz
  • Classic and emerging technologies
  • Both agency and client-side experience

Specialized Expertise

  • New product development and innovation
  • Consumer needs and jobs to be done identification
  • Advertising testing, media effectiveness, brand health, positioning, and message development
  • Qualitative and quantitative research

Education

  • M.S. Linguistics, Sofia University, Bulgaria
  • M.B.A., Babson College – Franklin W. Olin Graduate School of Business

Over 20 years of market research experience

  • Leads the Insight Community practice at Schmidt
  • Led research teams for Kraft Heinz
  • Classic and emerging technologies
  • Both agency and client-side experience

Specialized Expertise

  • New product development and innovation
  • Consumer needs and jobs to be done identification
  • Advertising testing, media effectiveness, brand health, positioning, and message development
  • Qualitative and quantitative research

Education

  • M.S. Linguistics, Sofia University, Bulgaria
  • M.B.A., Babson College – Franklin W. Olin Graduate School of Business