The Power of a Community. The Expertise of a Research Partner.

Schmidt Research Communities help organizations maintain an ongoing connection with the customers, employees, and audiences that matter most. As a fully managed solution, Schmidt designs, launches, manages, and activates each community, turning continuous feedback into insights that support smarter business decisions.

Unlike traditional research conducted project by project, a research community provides ongoing access to recruited and profiled participants, making it easier to answer new questions as business needs evolve.

What is a Schmidt Research Community?

A research community is a recruited group of participants who engage in research activities over time. Schmidt Research Communities give organizations an established audience that can support both qualitative and quantitative research without rebuilding a recruit for every project.

Rather than providing technology alone, Schmidt manages the entire process, from recruitment and engagement through research execution, analysis, and reporting.

Continuous Access to Customer Feedback

With recruited and profiled participants already in place, organizations can answer new questions more efficiently than traditional project-by-project approaches.

Schmidt Research Communities help organizations:
  • Reach the right participants without recruiting from scratch
  • Gather timely feedback as business priorities evolve
  • Support faster, more informed decision-making
  • Maintain an ongoing connection to key audiences
This approach supports greater speed, flexibility, and continuity than traditional project-based research alone.

Managed From End-to-End

Successful research communities require more than participants and technology. Schmidt manages every aspect including:
  • Community strategy and design
  • Recruitment and community launch
  • Ongoing member engagement and support
  • Community health monitoring
  • Qualitative and quantitative research execution
  • Analysis and reporting
  • Client training and consultation
Clients work with one experienced research team accountable for both the community and the insights generated through it.

Learning That Builds Over Time

Unlike standalone research projects that provide a single point-in-time answer, Schmidt Research Communities create opportunities for continuous learning.

Organizations can:
  • Build on prior learning instead of starting over with every study
  • Track changes in attitudes, behaviors, and needs over time
  • Develop a deeper understanding of the audiences they serve
  • Connect insights across multiple research activities
The result is a stronger foundation for both tactical decisions and long-term planning.

Built Around Your Needs

Schmidt Research Communities can be tailored to support a variety of objectives:

  • Short-term or long-term initiatives
  • Large or small communities
  • B2B or B2C audiences
  • Qualitative or quantitative research
  • Technology aligned to program goals

Whether your goal is rapid feedback for a specific initiative or ongoing insight across multiple business questions, Schmidt can tailor a community structure that aligns with your objectives.

Why Community Management Matters

The goal is not simply to maintain a participant list, but to create an active and valuable research resource that continues to generate meaningful feedback.

We work behind the scenes to manage the health of your community.

Schmidt helps maintain community health through regular communication, engagement activities, member feedback programs, community health reviews, and ongoing management designed to keep participation strong over time.

Community success depends on ongoing engagement.

Our dedicated community manager ensures a multi-level experience that engages community members both intrinsically and extrinsically.

Frequently Asked Questions

A research community is a group of recruited participants who provide ongoing feedback through qualitative and quantitative research activities over time. Communities allow organizations to stay connected to important audiences and gather insight as new questions emerge.

Schmidt Research Communities combine recruitment, engagement, community management, research execution, analysis, and reporting under one experienced research team. The focus is on delivering insight, not simply providing access to participants or technology.

Yes. Schmidt Research Communities can support qualitative and quantitative methodologies depending on the research objectives.

Yes. Communities can be designed for both B2B and B2C audiences.

Yes. Schmidt builds, launches, manages, and activates the community on behalf of clients, including recruitment, engagement, research execution, analysis, and reporting.

Talk with Our Schmidt Research Community Lead

Not sure whether a research community is the right approach? We’ll help you evaluate your objectives, audience, and research needs.

Imre Varga
Research Director
ivarga@schmidtmr.com

Or submit a request for more information.

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