Market Research Case Studies
Learn more about the insights we provide to drive action and energy into your organization.
Improved Customer Experience for Professional Sports Team
Example of Qualitative and Quantitative Market Research Client Challenge: A sports team sought to improve fan experience at the game in order to increase attendance. They needed to know...Read more
Mobile Ordering for Convenience Store
Example of Qualitative and Quantitative Market Research Client Challenge: A convenience store wanted to improve the mobile ordering experience to drive revenue growth coming from mobile orders. What occasions are...Read more
Generational Wealth Planning
Example of Qualitative Market Research Client Challenge: This financial services company wanted to design wealth planning solutions for Millennials. Understand the wealth planning needs in the Next Gen segment. Assess...Read more
Redesigning the Customer Utility Bill
Example of Qualitative Market Research Client Challenge: The utility company client sought to include the voice of the customer into the new bill redesign. To what extent do customers use...Read more
Thought Leadership
Banking During COVID-19
How Consumer Behaviors Are Evolving COVID-19 has impacted all facets of everyday life; from grocery shopping and dining out, to how we work and socialize. Banking is no different....Read more
How to Measure the Invisible Ingredient
Customer's Emotional Connection Driving Your Brand's Success Glowing customer reviews can make your business’s online presence shine even brighter—and critical reviews can dim it faster than a solar eclipse....Read more
Keeping Fans Happy
Pittsburgh Pirates: Using a Fan Community to Improve the Game Day Experience A sports fan’s emotional bond with their team is what makes a winning day at the ballpark...Read more