UTILITIES, POWER & ENERGY MARKET RESEARCH

Partnering with Industry Leaders to Deliver Great Research Results

With over 35 years of experience conducting market research for utility, power, and energy providers, we understand the unique challenges and opportunities leaders in this space face. From navigating complex regulations to adopting emerging technologies, utility companies rely on trusted insights to drive innovation, improve operational efficiency, and elevate the customer experience.

At Schmidt Market Research, we stay current on industry trends and the evolving regulatory landscape to deliver tailored solutions that help our clients better serve their organizations, customers, and communities.

At the forefront of our work of our work is a consistent drive to be an exceptional research partner. We listen. We ask the right questions. We guide the process. And we deliver results that help you make informed decisions.

Projects especially close to our hearts include:

• Deepening insights into KPIs by identifying key drivers of satisfaction and the relative importance of each, enabling action plans that improve customer satisfaction.

• Optimizing new product and service offerings to reduce costs, meet demand for innovation, and support sustainable energy solutions that drive revenue.

• Identifying customer segments based on shared attitudes, needs, and preferences to help prioritize business initiatives and strengthen customer-centric strategies.

• Evaluating user experiences with self-service tools across digital platforms to uncover opportunities that boost adoption and operational efficiency.

• Assessing the viability of energy load management programs, including expected participation, the impact of financial incentives, and overall customer support.

• Evaluating employee perceptions of company-wide initiatives aimed at expanding accountability for customer experience across all levels.