Advancing Your Business Forward

Data science and advanced analytics elevate market research beyond simply reporting what happened—revealing why it happened and what’s likely to come next. By transforming complex data into clear, actionable insights, we help organizations make smarter strategic choices and navigate uncertainty with confidence. The result is faster decision-making and a meaningful competitive advantage in the marketplace.

Smarter Insights to Power Confident Decisions

Transform your data into actionable intelligence and move beyond what happened — toward what matters.

Traditional Analytics 
Data Science & Advanced Analytics

Descriptive

What happened?

Dependencies Analysis

  • Behavioral Profiling
  • Factor Analysis Profiling
  • Correspondence Analysis
  • Network Relationship Graphs
  • Custom Dashboarding

Diagnostic

Why did it happen?

Root Cause Analysis

  • Key Drivers Analysis
  • Market Basket Analysis
  • Path Analysis / (SEM)
  • Sentiment Analysis Modeling
  • CHAID / CART Decision Trees

Predictive

What might happen?

Forecast Future Outcomes

  • Forecasting (Linear & ML)
  • MaxDiff (Anchored, OTF)
  • Conjoint (CBC, ACBC)
  • Churn Modelling
  • Purchase Intent Modeling
  • Propensity modelling on current & future intent

Prescriptive

What should we do about it?

Recommend Best Actions

  • Attitudinal Segmentation
  • Conjoint Market Simulator
  • Price Sensitivity Analysis
  • Path to Purchase
  • Pain & Bliss points
  • Optimization via TURF Analysis

Answering Key Questions Along the Customer Journey

Inform Strategy
Pre-Test Go-To-Market Initiatives
Gather Feedback

  • What perceptions are associated with brands in the market where we compete?
  • Which behavioral segments make up my customer base?

  • Which prospects are most likely to convert, and at what expected value?
  • What new products will bring new customers to my portfolio?

  • Which messages and concepts move each audience to action?
  • What are the most effective channels to reach each segment?

  • Which feature bundle is most attractive to customers?
  • What price or price architecture will grow revenue and margin?

  • Which factors have the highest impact on customer loyalty?
  • What actions can we take to reduce customer churn?

  • Which perceptions are effective at moving customers through the brand funnel?
  • What will next month’s results look like and what actions can we take if we’re off pace?

Custom Solutions, Tailored to Your Business

As markets change, generic analysis falls short. We combine custom research with applied data science to uncover deeper insights, anticipate what’s next, and deliver clear, actionable recommendations aligned with your goals.

Quantitative Market Research

  • Custom-Research Analytics (Project-Based)

    • Enhance your findings with advanced modeling techniques that reveal hidden drivers and actionable opportunities

  • Integration of Internal Transaction Data with Custom Research

    • Combine behavioral and transactional data with research insights to build a holistic view of your customers and markets

  • Advanced Analysis of  Internal Transaction Data

    • Apply predictive modeling and machine learning to uncover patterns, forecast behaviors, and identify growth opportunities within your operational data

  • Ad Hoc Analytics

    • Bring us your business challenge and we’ll design a tailored data science solution to reveal insights and guide smarter decisions
Nelly Bentz Senior Research Director | Schmidt Market Research

Contact our Data Science & Advanced Analytics Practice Leader to learn more:

Ash Attarian
Senior Manager of Data Science & Advanced Analytics
aattarian@schmidtmr.com

  • Client and agency-side market research experience
  • Experienced in custom research analytics with a focus on advanced analytics, automation, and machine learning
  • Experienced in app development (RShiny), forecasting, and database management (SQL, Tableau, etc.)

Or submit a request for more information.

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