Nelly Bentz
Senior Research Director
![Nelly – Crop Headshot](https://www.schmidtmr.com/wp-content/uploads/2024/06/Nelly-Crop-Headshot.jpg)
Over 20 years of market research experience
- Leads the Insight Community practice at Schmidt
- Led research teams for Kraft Heinz
- Classic and emerging technologies
- Both agency and client-side experience
Specialized Expertise
- New product development and innovation
- Consumer needs and jobs to be done identification
- Advertising testing, media effectiveness, brand health, positioning, and message development
- Qualitative and quantitative research
Education
- M.S. Linguistics, Sofia University, Bulgaria
- M.B.A., Babson College – Franklin W. Olin Graduate School of Business
![Nelly – Crop Headshot](https://www.schmidtmr.com/wp-content/uploads/2024/06/Nelly-Crop-Headshot-1024x1024.jpg)
Over 20 years of market research experience
- Leads the Insight Community practice at Schmidt
- Led research teams for Kraft Heinz
- Classic and emerging technologies
- Both agency and client-side experience
Specialized Expertise
- New product development and innovation
- Consumer needs and jobs to be done identification
- Advertising testing, media effectiveness, brand health, positioning, and message development
- Qualitative and quantitative research
Education
- M.S. Linguistics, Sofia University, Bulgaria
- M.B.A., Babson College – Franklin W. Olin Graduate School of Business