Ruth Hochendoner
Director of Analytics
Over 30 years of market research experience
- Directs the quantitative analytics function at Schmidt
- Client-side experience as Manager of Commercial Market Research, BNY Mellon
- Consumer products research as Project Director, Management Science Associates
Specialized Expertise
- Research design and implementation for quantitative projects, including customer satisfaction, loyalty, key drivers, market segmentation, and product concept evaluation
- Specialized knowledge in financial services and B2B research
- Special focus on multivariate models, including regression, factor, cluster, logit regression, latent class, conjoint, and MaxDiff
Education
- B.S. Mathematics, Carnegie Mellon University
- M.B.A., University of Pittsburgh – Katz Graduate School of Business
- Advanced School of Market Research, University of Georgia – Terry College of Business
Ruth Hochendoner
Director of Analytics
Over 30 years of market research experience
- Directs the quantitative analytics function at Schmidt
- Client-side experience as Manager of Commercial Market Research, BNY Mellon
- Consumer products research as Project Director, Management Science Associates
Specialized Expertise
- Research design and implementation for quantitative projects, including customer satisfaction, loyalty, key drivers, market segmentation, and product concept evaluation
- Specialized knowledge in financial services and B2B research
- Special focus on multivariate models, including regression, factor, cluster, logit regression, latent class, conjoint, and MaxDiff
Education
- B.S. Mathematics, Carnegie Mellon University
- M.B.A., University of Pittsburgh – Katz Graduate School of Business
- Advanced School of Market Research, University of Georgia – Terry College of Business