Maritza Mercader-Hughes
Senior Research Director
![Maritza – crop Headshot](https://www.schmidtmr.com/wp-content/uploads/2024/06/Maritza-crop-Headshot.jpg)
Over 30 years of market research experience
- Leads the qualitative research practice at Schmidt
- Former Senior Vice President at PNC Bank; led and/or supported research for all financial service business lines
Specialized Expertise
- Brand positioning and messaging
- Retail transformation
- Product pricing
- Bringing new products and services to market
- Integration research ‒ internal and external
- Research design for qualitative and quantitative projects, CX, VOC programs, and Agile projects
Education
- B.S. Accounting and Business Administration, La Roche University
- Burke Institute – Certificate of Proficiency in Marketing Research Methodology and Applications
![Maritza – crop Headshot](https://www.schmidtmr.com/wp-content/uploads/2024/06/Maritza-crop-Headshot.jpg)
Maritza Mercader-Hughes
Senior Research Director
Over 30 years of market research experience
- Leads the qualitative research practice at Schmidt
- Former Senior Vice President at PNC Bank; led and/or supported research for all financial service business lines
Specialized Expertise
- Brand positioning and messaging
- Retail transformation
- Product pricing
- Bringing new products and services to market
- Integration research ‒ internal and external
- Research design for qualitative and quantitative projects, CX, VOC programs, and Agile projects
Education
- B.S. Accounting and Business Administration, La Roche University
- Burke Institute Marketing Research Training