Ruth Hochendoner
Director of Analytics

Over 30 years of market research experience

  • Directs the quantitative analytics function at Schmidt
  • Client-side experience as Manager of Commercial Market Research, BNY Mellon
  • Consumer products research as Project Director, Management Science Associates

Specialized Expertise

  • Research design and implementation for quantitative projects, including customer satisfaction, loyalty, key drivers, market segmentation, and product concept evaluation
  • Specialized knowledge in financial services and B2B research
  • Special focus on multivariate models, including regression, factor, cluster, logit regression, latent class, conjoint, and MaxDiff

Education

  • B.S. Mathematics, Carnegie Mellon University
  • M.B.A., University of Pittsburgh – Katz Graduate School of Business
  • Advanced School of Market Research, University of Georgia – Terry College of Business

Ruth Hochendoner

Director of Analytics

Over 30 years of market research experience

  • Directs the quantitative analytics function at Schmidt
  • Client-side experience as Manager of Commercial Market Research, BNY Mellon
  • Consumer products research as Project Director, Management Science Associates

Specialized Expertise

  • Research design and implementation for quantitative projects, including customer satisfaction, loyalty, key drivers, market segmentation, and product concept evaluation
  • Specialized knowledge in financial services and B2B research
  • Special focus on multivariate models, including regression, factor, cluster, logit regression, latent class, conjoint, and MaxDiff

Education

  • B.S. Mathematics, Carnegie Mellon University
  • M.B.A., University of Pittsburgh – Katz Graduate School of Business
  • Advanced School of Market Research, University of Georgia – Terry College of Business